Building loyalty: FIA hosts second One Road meet-up
Members newsThe FIA hosted its second One Road meet up in Geneva in October.The two-day event aimed to help new Clubs onboard into the programme, with a series of talks, workshops and events focusing on loyalty programme learnings and experiences. On the first day, attendees heard from Let’s Talk Loyalty podcast’s Paula Thomas, with a keynote focusing on innovative approaches to better membership retention. Attendees also reviewed the partner acquisition strategic review, and gave feedback on…
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