TACI’s 2600 Km Coast-to-Coast Rally: Promoting Tourism, Safety, and Sustainability in Iran

In celebration of World Tourism Day, the Touring and Automobile Club of Iran (TACI) successfully organised the second edition of its coast-to-coast tourism rally, covering 2,600 kilometers from the Caspian Sea to the Persian Gulf. This unique event, held from September 27 to October 4, 2024, highlighted the Club’s commitment to promoting safe driving, environmental responsibility, and the cultural richness of Iran.

Over 80 participants in 30 SUV vehicles embarked on this exciting journey, which traversed ten provinces, starting from the port city of Bandar Anzali in the north and ending in Bandar Abbas in the south. From the lush forests of the north to the deserts of central Iran, the rally provided a rich cultural experience, showcasing the country’s historical and natural treasures.

Beyond the adventure, the rally incorporated a significant environmental effort, with participants dedicating time to cleaning historical sites, including Persepolis. This initiative, supported by local volunteers, emphasised TACI’s dedication to preserving Iran’s heritage while raising environmental awareness.

Supported by prominent brands like Giti Tire, the event also featured side activities including culinary competitions, desert excursions, and performances by renowned Iranian artists in cities like Shiraz and Esfahan. These activities enriched the rally experience, promoting the cultural diversity of Iran and fostering a strong sense of community. 

The journey concluded with a prize-giving ceremony, recognising the skills of the drivers and navigators. A gala dinner followed, offering participants the chance to celebrate their achievements and build lasting connections.

TACI President Mohammad Hossein Soufi expressed pride in the rally’s success: “This year’s rally achieved its key objectives—promoting responsible travel and safe driving, boosting domestic tourism by showcasing Iran’s diverse attractions, raising environmental awareness, and fostering community spirit. It was not only a celebration of Iran’s vast tourism potential but also a tribute to the enduring legacy of the Persian Gulf in the world’s collective memory.”