THE WINNING VIDEO OF HEADS UP! PUTS YOUNG PEOPLE AT THE HEART OF SOLVING THE GLOBAL ROAD SAFETY CRISIS

The final winning video of the Heads Up! regional video competition has just been released.  Since August, the winning team of Fifty Five Productions from the Philippines has been working hard with the creative agency team to create a professional Public Service Announcement (PSA) that will serve as a global public awareness campaign led by the young generation.

Initiated by FIA Member Clubs the Automobile Association of Vietnam and the AIP Foundation, with the support of the FIA Road Safety Grants Programme, FIA Region II and the FIA Foundation, the Heads Up! project aims to raise awareness on the importance of helmet wearing and the use of high-quality helmets among young drivers and motorcycle drivers of all ages in Vietnam, Cambodia, Thailand and the Philippines. The project also intends to build capacity for participating FIA Region II Members on quality helmet use programmes and implementation of road safety awareness campaigns.

You can watch the final helmet safety video by the winning team here: 

AIP Foundation Development and Strategic Partnerships Manager Jimmy Tang, who served on the Board of Judges for this competition, shared: “The main mission of Heads Up! was to engage and educate youth on the importance of using high-quality helmets and helmet safety, in general. We are strong believers that young leaders of today are incredibly passionate and creative. Our video competition provided young people with the platform to serve as ambassadors for helmet safety while creating powerful messages that are directly relevant to their peers.”